Project 10, wanda ke ɗauke da sunansa daga tatsuniyar cewa mutum ɗaya cikin mutane goma ɗan luwadi ne, an kafa shi a 1984 a Los Angeles. Makasudin aikin, a cewar malamin madigo Virginia Uribe, wanda ya kafa shi, shine "gamsar da ɗalibai, tun daga kindergarten, su karɓi halayen ɗan luwaɗi a matsayin al'ada da kyawawa." Ta ce ya zama dole a yi amfani da kotunan jihohi don tilasta makarantu yada bayanai game da luwadi. A cewarta, "ya kamata yara su ji wannan, tun daga makarantar yara har zuwa makarantar sakandare, saboda tsohon ra'ayin yin magana a kai a makarantar sakandare ba ya aiki."
Ta yarda: “Wannan yaƙi ne ... Amma ni, babu wurin yin la'akari da lamiri. Dole ne mu yi yaƙi da wannan yaƙi ".